By storing sets of data in your Customer.io account, you can query them in campaigns and customize the conditions based on people’s preferences and engagement.
It’s all about the details. Every row of your entire Collection is visible on one page, giving you the flexibility to sort and filter data quickly and easily.
Adding a queried Collection to your workflow lets you specify which Collection rows should be displayed and how it should be presented within an email. Similar to a webhook action, you can use Collections to retrieve a set of data and personalize campaigns and messages.
Storing queried results as customer attributes allows you to dynamically pull Collection data into messages. Using what you’re familiar with, Liquid, you can instantly individualize every message.
“Using Collections, we were able to build one simple workflow with one template which pulled in the rest of the relevant data from the Collection. Great time saver!”
Popular Use Cases Amongst Our Customers
Display available class options that match students learning levels.
Show a list of recipes that follow similar dietary restrictions.
Upload a generic list of special offers and discount codes.
Display related items based on known interests.
Keep track of upcoming events and important dates to remember.
Upload and store various translations of messages.
“We use Collections to customize suggestions to subscribers on what companies to follow.”