By storing sets of data in your Customer.io account, you can query them in campaigns and customize the conditions based on people’s preferences and engagement.
Import data in seconds
Use our API or manually upload a Collection of things about your product, service, or business. Collections can be as specific or as broad as you’d like:
Top-selling products
Upcoming events
Related articles
Promo codes
Unlike some of our competitors, Customer.io doesn’t limit or charge extra for data usage. Go ahead and start importing and storing as many Collections as you want.
View and modify Collection data in one location
It’s all about the details. Every row of your entire Collection is visible on one page, giving you the flexibility to sort and filter data quickly and easily.
Query relevant information
Adding a queried Collection to your workflow lets you specify which Collection rows should be displayed and how it should be presented within an email. Similar to a webhook action, you can use Collections to retrieve a set of data and personalize campaigns and messages.
Send personalized results
Storing queried results as customer attributes allows you to dynamically pull Collection data into messages. Using what you’re familiar with, Liquid, you can instantly individualize every message.
“Using Collections, we were able to build one simple workflow with one template which pulled in the rest of the relevant data from the Collection. Great time saver!”
Use Cases
Popular Use Cases Amongst Our Customers
Course Offerings
Display available class options that match students learning levels.
Recommended Recipes
Show a list of recipes that follow similar dietary restrictions.
Promo Codes
Upload a generic list of special offers and discount codes.
Suggesting Products
Display related items based on known interests.
Calendar Events
Keep track of upcoming events and important dates to remember.
Multiple Languages
Upload and store various translations of messages.
“We use Collections to customize suggestions to subscribers on what companies to follow.”