Inside your Customer.io account, create a new campaign (event triggered or segment triggered depending on what should trigger the creation of a new conversation in Help Scout. In our example we’ll use the segment “Low NPS Rating” to target customers dissatisfied with our service.
Add a webhook action
Add a webhook action to your workflow, and give it a name. We’ll call our webhook “Low NPS Rating.”
After adding the webhook, click Add Request.
Compose your webhook
Next to POST add the Help Scout endpoint in this format: