How Transactional Emails Add Value to Your Lifecycle Marketing

by Shayla Price

It’s the boring things that matter most.

Broccoli isn’t appealing, yet it gives you that much-needed calcium and fiber.

Squats seem mundane and repetitive on leg day, but you’ll gain strength.

This principle holds true in email marketing, too.

While marketing emails are fun and sometimes flashy, it’s the overlooked transactional emails that deliver value to your lifecycle marketing.

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