How is this different from basic list segmentation?

Traditional segments update on a schedule. Ours updates the moment your customer does something, so you're never messaging someone based on data that's already stale.

Do I need a data team to build audiences?

No. The AI Agent builds data-driven segments from your first-party data, so marketers can create precise audiences without writing queries or waiting on engineering.

Can I use these audiences for ad targeting, not just email?

Yes. Sync any segment directly to your ad platforms, no manual CSV exports, so you can retarget or build lookalike audiences from real behavioral data instead of guesswork.

What happens to anonymous users once they log in?

When a person visits your website or uses your app, you can track their activity with an anonymous_id. Later, when you identify them, we’ll automatically merge their anonymous activity with their profile.

Audiences

Build AI-native audiences

Leverage first-party data for AI-native segmentation, dynamic customer grouping, and personalized messaging at scale.

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The customer engagement platform trusted by 9,000+ brands

Our difference

Target audiences with real-time customer data and unlimited behavioral conditions

AI-native segmentation

Build data-driven segments with our native AI Agent.

Unified profile view

Gain data-powered insight into user behavior.

Analyze performance

Monitor audience metrics and optimize in real-time.

Real-time segment updates

No waiting for the next batch job, segments update the second a customer acts.

“

Now, for the first time, we can treat our entire fanbase the way we treat our best players—like individuals who deserve to be known, whether they’re in the stadium every match or watching from the other side of the world.

Carlos Valenzuela

EVP / Tigres UANL

Onboarding open rate

51%

Notion

Customer activation increase

67%

vibe.co

Engagement boost

4.4%

Monarch

Messaging conversion

~30%

Attio

Everything you need
to build smarter customer engagement

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Key features

Build audiences from real-time
customer behavior

Successful message deliveries UI element

Personalized automation

Target with specificity

Remove segmentation limits by using real-time customer data and unlimited behavioral conditions.

Group people by personal attributes and user actions
Gain insights into user behavior with comprehensive data
Monitor your audience metrics in real-time

Ad audience sync

Turn segments into ad audiences

Retarget users seamlessly and show your best ads to valued customers.

Avoid manual CSV uploads
Utilize behavioral data to create tailored win-back ads
Improve lookalike ad campaign performance

Merging anonymous activity

Target people, not fragments

Resolve duplicate, anonymous, and known profiles without losing valuable customer context.

Set primary and secondary persons
Associate the anonymous with the known
Personalize onboarding

Agent-powered

Optimize an audience with a single prompt

Add context as you go to refine targeting and improve conversions.

Improve your audiences with the Agent
Ask what's driving segment performance, in natural language
Optimize campaigns using real-time behavioral signals

Additional features

Detailed event logs
Track, diagnose, and repair issues.
Multi-channel automations
Email, push, in-app, SMS, WhatsApp, Slack, and webhooks.
Analytics + metrics
Gain insight into audience behavior to improve success.
Subscription center
Let your audience decide what messages they receive.
A/B testing
Optimize messages and monitor performance.
Goals
Measure what messages are driving your business goals.
Automation triggers
Segment, event, form, relationship, date, webhook.
Custom objects
Group your audience based on relationship data.

Raidar.io

10x

campaign-attributed conversions

4-5%

online-to-offline conversions

“

We haven't met a single large retailer in Mexico that is actually capable of having this information right on their screen for the marketing person doing the campaigns, without requiring any participation from the data team.