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Customer.io is now timezone-aware!

by Ivana McConnell on Nov 1 2017

This feature is available for accounts on the new Google Cloud infrastructure.

In your Customer.io workflow, time window actions enable you to configure your triggered campaigns to wait until a given day, time, and time zone to send your messages. But what if the customers you want to send your message to are’t confined to one time zone? You want them all to receive your message “on Monday morning"— but "Monday morning” means something very different for someone in San Francisco vs. someone in London!

We want to enable you to send messages in not just in a time zone, but in your users' time zones! And now you can— with a new feature that we’re calling Time Zone Match!

What’s changed?

We’ve added a new section to your Email & Actions settings…

Find Time Zone Match in Email & Actions settings
Find Time Zone Match in Email & Actions settings

There, you can enable Time Zone Match. To do so, you’ll need to make sure you’re sending us your customers' time zone data first! Once you’re set up to do that, you’ll be able to turn the feature on, and then get sending in your workflow!

Timezone-aware time windows

Once enabled, Time Zone Match appears on the time window action:

Select the user's time zone, instead of one time zone for everyone!
Select the user’s time zone, instead of one time zone for everyone!

So if I’d like to make sure that my users only get an email 9AM and noon their time (whenever that may be), this is how I’d set up the time window before it:

How to set up a 9-12 time window with Time Zone Match
How to set up a 9-12 time window with Time Zone Match

Secure fallbacks

We also ask you to set up a secure fallback— just in case a customer doesn’t have a time zone set, or if we don’t receive that data in the right format. This will make sure that your message will still get sent, and you still have a chance to specify what time zone that happens in:

Set a fallback for when time zone data isn't available
Set a fallback for when time zone data isn’t available

Then, if you disable Time Zone Match in the future, we’ll just set each time window to your fallback.

That’s it! Ready to get started?

Great! We’ve got a Time Zone Match setup guide for you to help you get going.

And as always, if you’ve got questions, feedback, or need a hand, we’re here for you at win@customer.io!

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