The latest tips, best practices, news, and expert insights

The state of lifecycle marketing

We surveyed over 600 brands across various industries to uncover key trends and challenges faced by lifecycle marketers today. Discover actionable insights to help you optimize customer journeys, increase engagement, and drive long-term loyalty.

Alexandra Hubley

Sr. Content Marketing Manager

How we work

Following our customers’ intuition: The evolution of our visual workflow builder

Lifecycle marketing

Why email outshines social media for building strong connections

Product-led growth

From silos to synergy: Strategies for better product and marketing collaboration

Message composing

BIMI: Increasing security and brand affinity in the inbox

guides

Unlock in-depth strategies and real-life examples from customers.

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webinars

Expert-led sessions on industry trends and best practices.

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Case studies

Discover how brands reach their goals with Customer.io.

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Automation

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Legends of Lifecycle: Playing the long game

Lifecycle marketing

Webinar

Legends of Lifecycle: Playing the long game

Learn what it takes to build a sustainable lifecycle marketing strategy that grows with your audience.

Murray Lee

Lifecycle expert

Omnichannel

Webinar

What's new at Customer.io (March 2025)

Nancy Baron

Sr. Customer Success Manager

How to perform regular moble SDK updates

Mobile marketing

Update your mobile SDKs! Why it matters and how to make it a habit

Scott Wittrock

Sr. Product Manager

Legends of Lifecycle: Navigate the messaging cosmos

Lifecycle marketing

Webinar

Legends of Lifecycle: Navigate the messaging cosmos

Drew Price

Lifecycle Advisor

Customer data

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Personalization

10 incredibly powerful marketing use cases for custom objects

Matt Johnson

Sr. Product Marketing Manager

Integrations

What is data activation? How to turn intel into insight

Matt Johnson

Sr. Product Marketing Manager

Product recommendations with Customer.io

Personalization

Tailor product recommendations for every industry

Jess Cvija

Customer Success Manager

Personalization

How to create or audit your data tracking plan

Wondering what customer data your team needs in your customer engagement tools in order to create a personalized customer experience? Access our guide for data tracking best practices, plus pick a template to plan or audit your existing data plan.