At customer.io, we think of user retention emails as the emails that get automatically triggered when a user doesn’t do something. For example, sending an email encouraging the user to upgrade if they haven’t upgraded their account. Or an email with a reminder a day later to complete check out when a users adds an item to their cart but doesn’t check out.
Paul Stamatiou’s excellent article goes in to detail about lifecycle marketing and user retention as a service. In it, he had a hard time coming up with examples of user retention done well.
Here are a few examples I’ve seen in the wild.
I got the following retention email from dropbox after I viewed but didn’t upgrade to Dropbox for Teams.
I love Grove.io’s hosted chat. When I didn’t update my subscription, they have a couple of notices to encourage me to do so.
Ready for zero requires users to connect to their bank accounts. This is a pretty big hurdle to overcome for most users. Either you don’t have the account info or you’re reluctant to hand it over.
We believe that companies with automatic retention emails convert better. That’s why we’re making automatic retention emails a lot easier to create and manage.
Interested to see lots of other email examples? Check out: Greatemailcopy.tumblr.com