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Get Over Perfect and Push Deploy Already

The only best email marketing practice is what you can learn for yourself from shipping. Here’s why you shouldn’t let a launch mindset hold your business back.

Concierge onboarding doubled our conversion rate to paid in July

Lessons from the success of our concierge onboarding email experiment.

What’s your conversion rate from trial to paid?

Can concierge onboarding make a meaningful different for SaaS businesses? How do you start doing it?

How to send SaaS onboarding emails without being a nag

It’s better to do nothing than send nagging emails. Here are four strategies to send great onboarding messages that don’t nag customers

Our on-boarding is terrible, and why yours should be too

Why your onboarding process is the least of your worries and how you can overcome it using email, docs, and a few simple approaches

The dumbest thing customer.io has done to date

This post was originally sent as an email Hello Friend, Believe it or not, when John and I started Customer.io, we were scared to send you email. We thought: “We’ve got one shot at emailing you to check out our product. Let’s make it perfect”. Not communicating with you is the dumbest thing we’ve do…