Studies show that Gmail represents over 36% of the email market share — so making sure your emails hit Gmail inboxes is crucial to reaching your customers.  There are some important metrics that Gmail doesn’t send to your automated messaging platform. Without that data, you could miss critical information about your…

Emails should never be sent to people who did not sign up for them — that’s a sure way to get your emails marked as spam, which can eventually tank your domain reputation. Using double opt-in helps ensure your readers have enthusiastically agreed to receive your messages — and that produces higher engagement, increase…