# Customer.io pricing

Straightforward pricing that grows with you

All prices are in USD. Items marked * cost extra.

## Plans

### Essentials

Starts at $100 per month / billed monthly

For teams getting started with data-driven messaging

Essentials price by profile volume (people + objects):

| Profiles | Price per month |
| --- | --- |
| 5k | $100 |
| 10k | $145 |
| 20k | $235 |
| 30k | $325 |
| 40k | $415 |
| 50k+ | $505+ |

Features you'll love:

- 5k profiles (people + objects) — Pricing starts at a base fee and includes 5k profiles. Additional profiles are $0.009 each, billed as overages
- AI Agent with core execution skills
- 1 million emails per month — Additional emails available for an add-on fee
- 2 object types — These are non-people 'things' like Accounts, Employers, or Job Postings
- Visual workflow builder
- Email and community support
- Basic data integrations

[Get started](https://fly.customer.io/signup)

### Premium

Starts at $1,000 per month / billed yearly

For teams scaling across channels with custom workflows

Everything in Essentials, plus:

- Custom profile volume & pricing
- Custom email volume & pricing — Tailored to your usage and cost-effective
- 10 object types — These are non-people 'things' like Accounts, Employers, or Job Postings
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations — Includes native Salesforce integration

[Book a demo](https://customer.io/demo)

### Enterprise

Let's talk

For organizations that need dedicated infrastructure and support

Everything in Premium, plus:

- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*

[Talk to sales](https://customer.io/demo)

Mapbox

Notion

Segment

Buffer

Quillbot

Angi

Lemonade

Mailgun

Clearbit

IFTTT

**Trusted by 9,000+ brands around the world** to send data powered communication each day

Raised under $10M? Early-stage companies get a full year free through our Startup Program.

## Get 12 months of Customer.io free

## Startups

## Callouts

## Compare plans

### AI Agent (beta)

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Session limits | Standard | Elevated | Custom |
| Persistent Memory | Yes | Yes | Yes |
| Core Execution Skills | Yes | Yes | Yes |
| Custom Execution Skills | 3 | 10 | Custom |
| Routines: # of tasks | 1 | 5 | Custom |
| Routines: frequency | Weekly | Daily | Custom |

- **Routines: # of tasks**: # of tasks allowed

### Channels

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Monthly email sends | 1M | Custom | Custom |
| Transactional emails | Yes | Yes | Yes |
| Monthly push and in-app | Unlimited | Unlimited | Unlimited |
| Mobile SDKs | Yes | Yes | Yes |
| Monthly SMS sends | Custom | Custom | Custom |
| WhatsApp (Native) | Yes | Yes | Yes |
| LINE | Yes | Yes | Yes |
| Webhook (send & receive) | Unlimited | Unlimited | Unlimited |
| Anonymous messages | No | Unlimited | Unlimited |

- **Mobile SDKs**: iOS, Android, React Native, Flutter, Expo

### Journeys

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| LLM actions | Yes | Yes | Yes |
| Visual workflow builder | Yes | Yes | Yes |
| Cross-channel campaign automation | Yes | Yes | Yes |
| Send-time optimization | Yes | Yes | Yes |
| In-app message suggestions | Yes | Yes | Yes |
| API-triggered broadcasts | Yes | Yes | Yes |
| Scalable Personalization | Yes | Yes | Yes |
| Custom SMTP | Yes | Yes | Yes |

- **Visual workflow builder**: Drag-and-drop messages and journey building
- **Cross-channel campaign automation**: Email, in-app, push, SMS, and more in a single automation flow
- **In-app message suggestions**: Quickly generate your next in-app message with a prompt or use suggested templates
- **API-triggered broadcasts**: Deliver messages via API calls
- **Custom SMTP**: Send emails with the provider of your choice

### Audiences

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Profiles (people + objects) | 5,000 | Custom | Custom |
| People attributes | Unlimited | Unlimited | Unlimited |
| Custom objects | Yes | Yes | Yes |
| Object types | 2 | 10 | Custom |
| Segments | Yes | Yes | Yes |
| AI-powered segment builder | Yes | Yes | Yes |
| Suggested segments | Yes | Yes | Yes |
| Nested data | Yes | Yes | Yes |
| Ad audience sync | Yes | Yes | Yes |
| Custom collections | No | Yes | Yes |

- **Profiles (people + objects)**: Additional profiles available for $0.009/profile
- **People attributes**: Pieces of data you have collected for a person
- **Custom objects**: Name your own object types
- **Object types**: These are non-people 'things' like Accounts, Employers, or Job Postings
- **Segments**: Data-driven or manually created audience groups. Including AI-assisted suggested segments and insights
- **Nested data**: Use JSON values like arrays, objects, and arrays of objects
- **Ad audience sync**: Sync people segments to ad networks like Google and Meta
- **Custom collections**: Store a list of reusable data for message personalization

### Design Studio

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Drag-and-drop visual editor | Yes | Yes | Yes |
| Code editor | Yes | Yes | Yes |
| AI-generated global styles | Yes | Yes | Yes |
| AI translator for messages | Yes | Yes | Yes |
| Email content analysis | Yes | Yes | Yes |
| Reusable components | Yes | Yes | Yes |
| Saved templates & version control | Yes | Yes | Yes |
| Inbox previews | 25 | 25 | 25 |

- **Inbox previews**: Additional credits available for purchase

### Data & integrations

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Monthly API calls | Unlimited | Unlimited | Unlimited |
| Integrations | Basic | Basic & Premium | Basic & Premium |
| MCP server | Yes | Yes | Yes |
| Data index | Yes | Yes | Yes |
| Connected forms | Yes | Yes | Yes |
| Privacy management | Yes | Yes | Yes |
| Reverse ETL | Yes | Yes | Yes |
| Data warehouse destinations | No | Yes | Yes |
| Data replay | No | Yes | Yes |

- **Monthly API calls**: Must adhere to Fair Use Policy
- **Integrations**: Includes Sources and Destinations
- **Data warehouse destinations**: Send data from Customer.io to your data warehouse
- **Data replay**: "replay" historical data from a source to a new destination

### Reporting

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Dashboards | Yes | Yes | Yes |
| Campaign reporting | Yes | Yes | Yes |
| Workspace performance dashboard | Yes | Yes | Yes |
| Survey analysis | Yes | Yes | Yes |
| Data export | Yes | Yes | Yes |
| A/B & multivariate testing | Yes | Yes | Yes |
| Conversion tracking | Yes | Yes | Yes |
| Universal search | Yes | Yes | Yes |

### Security + Compliance

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| SSO & 2-factor authentication | Yes | Yes | Yes |
| US / EU data centers | Yes | Yes | Yes |
| SOC Tier II Compliance | Yes | Yes | Yes |
| Standard role-based permissions | Yes | Yes | Yes |
| Custom role-based permissions | No | Yes | Yes |
| Managed deliverability | No | Yes | Yes |
| HIPAA Compliance | No | Custom | Custom |
| Audit logging & data governance | No | No | Available by Consultation |
| Dedicated hardware | No | No | Yes |

- **Dedicated hardware**: Your own separate server for speed and scale

### Support

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| Documentation | Yes | Yes | Yes |
| Community support | Yes | Yes | Yes |
| Email support | Yes | Yes | Yes |
| Chat support | No | Yes | Yes |
| Onboarding support | No | Yes | Yes |
| Dedicated Customer Success Manager | No | Yes | Yes |
| Migration support | No | Yes | Yes |
| Dedicated Technical Implementation Specialist | No | Yes | Yes |
| Shared Slack channel | No | No | Yes |
| 2-hour first outreach response time | No | Yes | Yes |

- **Dedicated Customer Success Manager**: Available at an additional cost
- **Migration support**: Available at an additional cost
- **Dedicated Technical Implementation Specialist**: Available at an additional cost
- **Shared Slack channel**: Available at an additional cost

[Support packages](https://customer.io/support#support-packages) available for Premium and Enterprise Plans

### Usage + Billing

| Feature | Essentials | Premium | Enterprise |
| --- | --- | --- | --- |
| User seats | Unlimited | Unlimited | Unlimited |
| Workspaces | 2 | Unlimited | Unlimited |
| Additional people & object profiles | $0.009 | Custom | Custom |
| Additional 1,000 emails | $0.12 | $0.12 | $0.12 |
| Additional AI credits | $10 / 100K | $10 / 100K | Negotiated |
| Plan term | Monthly | Annual | Annual |

## FAQ

### How many team members can I add to my account?

As many as you want! In fact, we encourage all team members to use Customer.io for consistent messaging across all of your product and marketing sends.

### Where do you store customer data?

Our customers can choose where they would like to store their data, in a US or EU data center, during sign-up.

### Does Customer.io charge extra for data usage or storage?

Not a chance. We happily store all of your data, so whenever you are looking to run advanced analysis in your BI tools, you’ll have immediate access to anything that’s ever happened in your Customer.io account. Our competitors don’t do this, or they charge a premium.

### How do you calculate my bill?

We charge you based on your account's maximum number of uniquely identified people and objects (profiles). On the anniversary of your subscription, we will charge the method of payment on file in USD. Message limits vary by plan, and any messages that exceed these limits will be charged at a nominal rate.

### How quickly can I start using my account?

You can start integrating and adding data to Customer.io immediately after sign-up. To help combat spam and fraud, we manually review each account before any outbound messages can be sent. This helps maintain our reputation and protects all of our customers.

### Does Customer.io own the data I put into the system?

Nope! Your data stays your data. Please read our privacy policy for more info.

### What are my payment options?

For monthly subscriptions, we only accept payment by credit card. Annual subscribers have the option of receiving an invoice, which can be paid via ACH or Wire.

## Get started

- [Book a demo](https://customer.io/demo)
- [Start a trial](https://fly.customer.io/signup)

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Source: https://customer.io/pricing

For a guided index of Customer.io for AI assistants, see https://customer.io/llms.txt.