You’re hustling to get people signed up. 30 days later, only a few start paying and you’re back to hustling. How do you get people to stay?
Send onboarding emails to show people how your product will make their lives better and clear their path forward to a brighter tomorrow.
Customers just want to get stuff done — and emails are part of their user experience. Thoughtful onboarding email campaigns will get more people to convert — and faster.
"Customer.io allowed us to easily set up drip campaigns that increase the activation rate of new signups and, ultimately, our bottom line."
Timed autoresponder drips are dumb when it comes to responding to individual experiences in web and mobile apps. Yet just 20% of marketers are using behavioral triggers in email. Put your data to work to trigger smarter emails.
Build trust and motivation for your new users instead of blanketing them with a dizzying list of features and nagging messages. Guide people to their first successes in your product.
Customer relationships take more than one welcome autoresponder, but it only takes a few irrelevant, pestering emails for someone to hit unsubscribe. Send a progression of relevant, timely email — and you’ll provide more helpful signal than noise.
"Customer.io gives us the ability to highly tune our onboarding process without sounding fake or insincere. Because of the advanced segmentation and behavioral triggers, we can optimize email sequences while still giving our clients a human experience."
StatusPage’s onboarding drip series focuses on video walkthroughs to show new users how to use 5 key features in their app. Their campaigns use conversion-tracking and filtering so that people only receive a follow-up message about the same feature if they didn’t try it out.
Olark's onboarding drip campaign follows up with new users who haven’t installed their code snippet to keep them on the path to progress. By using Liquid templating language, Olark customizes the message to each person’s plan — all within the same email! — self-service guidance for lower tiers and a higher-touch offer of help for everyone else.
Onboarding is a crucial time for conversation. As Patrick McKenzie says, “No startup has ever died because they spent too much time talking to customers.” Mention checks in halfway into a free trial to give people the opportunity to ask questions, give feedback, and share how they define success.
In Customer.io, you can send emails like this from a personal support or sales rep, set replies to go to your helpdesk software, or automate BCC email copies to CRM/sales software like Salesforce, Pipedrive, and Close.io. Have questions or want a demo?
"It's crucial for our team to make onboarding as fast and painless as possible because teachers are super busy. Customer.io allows us to segment new signups based on their remaining action items and send our teachers finely tailored guidance based on their real-time status."