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Explore industry-specific messaging best practices and tips, complete with real-life examples from customers. Dive into these resources to enhance your customer engagement and create exceptional experiences.

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Advertising in a cookie-free world

Discover 10 strategies for effective marketing without third-party cookies.

Unlocking Notion’s lifecycle marketing playbook

Gain insights into how Notion leverages lifecycle marketing to fuel intentional and rapid growth.

Automate your marketing communications with Make & Customer.io

Get expert tips on leveraging Make and Customer.io for enhanced efficiency in your marketing strategies.

Your guide to intermediate and advanced Liquid

This two-part guide will take you through everything you need to know about Liquid so you can create ultra-personalized messages for your customers.

Navigating 2024: A fireside chat on lifecycle marketing trends

Watch our new series, ‘Legends of Lifecycle,’ where industry legends gather for fireside chats to share insights, expert tips, and strategic perspectives.

The State of Messaging Report

Download The State of Messaging Report to gain valuable insights from 2023 and discover trends shaping 2024 to help you optimize your messaging and thrive in the ever-evolving realm of customer engagement.

Build or buy: Choose your own CDP adventure

Your journey to actionable data for personalized customer experiences. Download our build vs. buy CDP guide to help you choose the right path for your data needs.

How to HTML

These guides walk you through the principles and practices you need to create HTML emails that get delivered and perform well out in the wild.

Lifecycle marketing for product-led growth

Learn from experts at Whimsical, Air, and Chameleon on how to enhance your product’s value through ongoing lifecycle marketing.

3 ways to maximize the value of your CDP

Ready to get more value out of your data? Watch three ways your team can use your customer data platform (CDP) to boost conversions, understand your customer journey, and achieve data consistency across your tech stack.

Omnichannel Workshop: How to Leverage Email + Direct Mail to Acquire and Retain Customers”

🐌 Snail mail ain’t stale. 67% of marketers say direct mail provides the best ROI of any channel, and this is super-charged when you run your email + direct mail campaigns in sync. So, where does direct mail currently fit in your omnichannel strategy?

The Marketer’s Survival Guide to Churnpocalypse

Are your dashboards feeling hopeless? Access 13 life-saving tools, templates, and resources to recession-proof your growth strategy.

Workshop: 3 Messaging Plays You Need to Drive Product-Led Growth

Learn 3 messaging plays to activate, retain, and upgrade your customers with messaging and in-product experiences personalized to key customer behaviors.

Product Showcase: Intro to Customer.io Data Pipelines

Watch this product showcase for a first look at how your team can use CDP to integrate new and existing tools faster, improve data accuracy across your stack, and pair with our Journeys product to build the ultimate omnichannel experience for your customers.

Product Showcase: 3 ways to unlock your data for more personalized, impactful campaigns

Tune in to learn 3 ways Customer.io empowers you to access and act on your product and customer data to build more personalized, impactful campaigns – without constant need for developer time.

Email Deliverability Workshop: How to Reduce Spam Rates & Grow Engagement

Roll up your sleeves in this email deliverability workshop to learn how to avoid spam complaints, reduce list churn, and grow email engagement!

Onboarding Workshop: How to fix drop-off

Join this interactive onboarding workshop hosted in partnership by Customer.io and Whimsical where you’ll learn actionable tips and tricks to plan and build a higher-converting onboarding experience for your customers.

What’s New in Customer.io – Spring 2023

4 new features that will empower you to increase engagement on web & mobile, plus manage B2B and B2C data in the same place, without the engineering headache.

Messaging Workshop – Send Time Optimization

Learn how to leverage behavioral data to send messages at the moments when your users are most likely to engage & convert.

Email Workshop – Bringing the “Spotify Wrapped” Strategy to SaaS

Learn how the Gorgias team leverages customer engagement data in personalized recap emails to drive social shares and customer advocacy at scale.

Healthcare Marketing Panel

Watch to hear how three top healthcare marketers approach campaign building, personalization, and experimentation to drive better engagement at every stage of the customer lifecycle.

The Email Deliverability Workshop

Don’t let bounces and spam folders block your 2023 email growth goals. Make deliverability your superpower.

Retention Recipes: How Musora reduced subscriber churn by 3%

Tune into this event for a look at how Musora Media built a personalized re-engagement campaign that decreased subscriber churn by 3%, across their 4 music learning apps.

The No-Code Marketing Workshop

Join this workshop to learn no-code personalization and segmentation tactics to activate and engage your customers more effectively across channels, without being blocked by technical hurdles.

Demystifying Deep Links in Lifecycle Marketing

Learn how to combine the data-driven powers of marketing automation with the hyper-specific control of deep-links to make sure every message in your customer lifecycle has the highest chance to convert.

Customer workflows: Onboarding with Bianca Landis of RescueTime

Learn how Bianca Landis, Director of Customer Relations at RescueTime uses Customer.io to onboard leads and drive free-to-paid conversions.

Lifecycle Marketing for Fintech Growth

Learn how top Fintech marketers are using cross-channel campaigns to deepen product adoption, increase customer LTV, and convert new users into loyal spenders, lenders, and investors.

How HealthMatch.io Uses Customer.io and RudderStack

Join us in this webinar to learn how HealthMatch.io uses Customer.io and Rudderstack in sync to drive revenue and reduce reliance on developers for data and messaging use cases.

Mobile Marketing Growth Tactics

The average person has 40 apps installed on their phone and receives over 100 SMS and push notifications per day. Learn how top marketers are using data and cross-channel campaigns to stand out in the noise and acquire, convert, and retain mobile users.

Data tracking guide and templates

Wondering what customer data your team needs in your customer engagement tools in order to create a personalized customer experience? Access a guide for data tracking best practices, and pick a template to get started planning or auditing your existing data plan.

Driving Growth with In-App Messages

In-app messages give you the power to engage customers when they are active in your app. However, this also means that messages run the risk of distracting from your product experience. Join this event and learn strategies to make in-app messaging a high-converting, and consistent part of your cross-channel approach..

Email Marketing for Self-Service Growth – with Workana

Special guest Alessandra Carvalho, Email Marketing Strategist at Workana, highlights how to harness the power of behavior-based messaging campaigns to drive platform adoption and grow engagement to a network of over 1m users.

Lifecycle Marketing for EdTech Growth

Learn from a panel of EdTech lifecycle marketers who use Customer.io to help create more personalized learning experiences, and retain customers long-term.

Localizing marketing for your global audience

Does your app/site have multiple languages or customer groups in various regions? If so, download this guide to identify the best ways to message your global audiences.

Live Build: Testing and Attribution

As marketers, part of our mission is to continuously elevate the customer experience so being data-driven in our approach is a must.🔬 Don’t miss this opportunity to hear how to make experimentation an integral part of your campaign building workflow from our very own Customer Success Manager, Ryan Stahulak, during a behind-the-scenes look into Customer.io.

Retention recipes

How can you build a high-performing campaign strategy to retain customers long-term and increase lifetime value? This guide will unlock strategies to stop churn and boost loyalty at four key customer lifecycle moments.

Live Build: Creating Data-Driven Campaigns for Two-Sided Marketplace Companies

Watch and learn how to break down data and messaging silos that commonly exist for two-sided marketplace companies and create more cohesive, data-driven customer experiences.

Growth through Retention – with Pawp

She tripled email conversion rates in her first 3 months on the job, now hear how Jessie Miller, growth marketing manager at Pawp, is tackling retention marketing. Learn strategies for using a cross-channel and data-driven messaging approach to nurture increased customer adoption and lifetime value.

Guide to HIPAA Compliant Customer Engagement

How can you build a data-driven strategy while also maintaining top-notch compliance? This guide will provide the foundations for engaging your customers safely and effectively.

Webinar: Would You Give Your Wallet To A Stranger?

Special guest Chris Craver (Valley Bank) highlights approaches for onboarding FinTech customers more effectively by reducing friction during KYC and guiding customers to key milestones with behavior-based campaigns.

5 Keys to Better FinTech KYC and Onboarding Campaigns

This guide will discuss 5 tried-and-true best practices for converting more customers through your registration, KYC, and onboarding funnel.

Learn Email Deliverability

Ever wonder why some of your emails don’t land in inboxes? As an email sender, your domain and sending IP reputation are your personal credit score. If your reputation is poor, your emails won’t reliably get to your customers. In this email series, you’ll learn everything you need to become a deliverability expert.