Features that transform customer engagement
Create personalized customer journeys that engage and convert. Scale, flex, and innovate at your own pace. When powered by data, your messages lead to meaningful relationships.
Marketing automation features
Visual workflow builder
Drag-and-drop interface to build campaigns
Multi-channel campaigns
Email, push, in-app, SMS, Slack, and webhooks
Transactional messages
Trigger password resets, order receipts, and more
Campaign triggers
Segment, event, form, relationship, date, webhook
Broadcasts
Schedule single newsletters or API-triggered broadcasts
A/B testing
Optimize messages and monitor performance
Time delays
Determine the timing of messages in campaigns
Branches
True/false, multi-split, and random cohort
Mobile SDKs
Native iOS + Android, React Native, Flutter, Expo
Queue drafts
Start your automated campaigns in draft mode
Subscription center
Let your audience decide what messages they receive
Localization
Store language preferences for multi-language campaigns
Conversion goals
Measure performance based on user actions
Analytics + metrics
Gain insight into audience behavior to improve success
Dashboards
View and compare metrics for campaigns and more
Data exports
Export attribute and event data for selected profiles
Data management features
Integrations
Connect your tools with sources and destinations
API + webhooks
Connect to public APIs and trigger campaigns
Data warehouse sync
Replicate your Customer.io data in your data warehouse
Reverse ETL
Extract, transform, and load data into your workspace
Segmentation
Data-driven and manual segments to group people
Ad audience sync
Automatically sync segments with your ad networks
Custom objects
Group your audience based on relationship data
CSV import
Import people, objects, relationships, or events
Data replay
Resend past data without making new API calls
Identity resolution
Match customer and lead profiles
People profiles
Store information you have about your customers
Data activation
Use data to power your multi-channel messaging
Nested data
Store JSON arrays, objects, and arrays of objects
Custom events
Track the activities that are meaningful to you
EU + US data centers
Choose which region you store your customers’ data
Connected forms
Trigger campaigns based on form submissions
Content creation features
Code editor
Build, preview, and collaborate using a code editor for email
Drag-and-drop editor
Add content blocks, images, and buttons without code
AMP for email
Give your email superpowers with dynamic content
Inbox previews
Render your emails across hundreds of devices
MJML
Design responsive emails with this framework
Email accessibility
Identify critical, serious, moderate, and mild issues
Liquid personalization
Create dynamic messages based on customer data
Email design systems
Build emails faster with reusable components
Approvals + feedback
Your team can approve or request changes on any email
Real-time collaboration
Everyone can annotate, comment, and approve emails
Link and image validation
Review links and images for errors and loading issues
Custom SMTP
Send email through any SMTP server of your choice
Platform features
Workspaces
Manage your products, sites, or apps within one account
Compliance
HIPAA, SOC 2 Tier II, GDPR, and CCPA compliant
SSO + 2FA
Enhance security and control access to your account
Role-based permissions
Assign different roles to limit and manage access
Privacy management
Prevent team members from viewing profile and event data
Customer success manager
Get dedicated help during onboarding and beyond
Managed deliverability
Monitor and analyze your sending performance
Dedicated IPs
IPs are provisioned, warmed, and managed on your behalf
Technical support
Email us and receive a response within 24 hours
Live chat
Speak with our team in real-time on business days
Documentation
Easy-to-follow product guides and developer resources
Customer.io community
Connect with and learn from power users
Preferred by product-led companies
Customer.io listens to us and what we want. We love seeing things we’ve requested actually being built out. The best example of this has been the Sticky Notes feature.
Not only are new features being rolled out constantly, our Account Manager has operated like a consultant in terms of optimum integration and ways of using new features to achieve our business goals.
We’re so happy to have found our forever marketing platform with Customer.io. You offer every feature and the support we need to be able to tackle all our messaging goals.
Customer.io has so many features that allow me to build extremely personalized customer journeys for so many segments by leveraging triggers, unique and customizable user attributes, filters, and branch splits.
I love the product. The metrics are fantastic and the team is executing very well on new features. The smartest Marketing Tech people I know include this product as part of their core stack.
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