Segment Sources

Segment Sources

With Segment Sources, you can pipe email campaign data out of and into your data warehouse and/or Segment’s 200+ integrations

The data will be sent to Segment as a track() call.

How to Enable

In order to enable the data source, you will need a

  • Segment account
    • If you are creating a new Segment account, please write "” in the "How Did You Hear About Us?" field.
  • account

Enabling Segment Sources

Getting Started

  1. Select from the Cloud Apps catalog from your workspace’s /sources page (The link should look like
  2. Give the source a nickname and a schema name. The nickname will be used to designate the source in the Segment interface, and the schema name is the namespace you’ll be querying against in your warehouse. Both can be whatever you like, but we recommend sticking to something that reflects the source itself, like Customerio for nickname and customerio for the schema name.
  3. On the overview page, click to copy your write key.
  4. Head over to the Segment integration settings page and paste the write key into the environment(s) from which you want to send email event data.
  5. In Segment, turn on the integrations you want to sync or connect your warehouse.

Confirm the Source is working

You can confirm that the Source is working by sending a test campaign to yourself. supports these events:

  • Email Delivered
  • Email Opened
  • Email Link Clicked
  • Email Marked as Spam
  • Email Bounced
  • Unsubscribed

Segment Sources in action

You’ll also see this message once data is flowing to your
Integrations or Warehouse.

Segment Sources enabled

If these events are flowing into your Segment debugger, you’ll know that the Source is properly enabled.

Need help?

  • If you run into any issues enabling the Source, finding your write-key, setting up a Segment workspace, or find that your data isn't syncing, please contact Segment’s support team at
  • Not seeing email events in the Segment debugger? Please get in touch with support!

Use Cases

For use case ideas, head to Segment and our announcement post

Was this article helpful?