Message sending behavior

Sending behavior determines how we handle messages for your campaign—whether messages send automatically or not, whether we track links or not, etc.


  • All campaigns have link and open tracking on.
  • Event triggered campaigns send to unsubscribed users (this allows users to receive password reset emails, for example, even if they are unsubscribed from promotional messaging).
  • Triggered campaigns and API triggered broadcasts don’t send messages to unsubscribed users by default, but this can be overridden.

If you want to change either of these settings, you can do so for each individual message in a campaign, click the message you’re interested in to display its settings.


Once you make your changes, click Save, and you’re done!


  • If you want the tracking links to use your sending domain instead of ours, you will need to add a CNAME record to your domain configuration as suggested in your account under Settings - Email Deliverability.
  • To make sure none of the messages inside event triggered campaign send to unsubscribed users, you can also add a segment filter with the rule “unsubscribed is not equal to true”.
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