Integrations Overview
Our integrations catalog provides ready-made ways to get data into, or out of, Customer.io. This area of our documemtation focuses on 3rd-party integrations with reverse ETL, Customer Data Platforms, data warehouses, analytics platforms, and forms. For information on all integration options, visit Integration Methods.
Data-in integrations
There are a host of ways you can send data like people, objects, and events to Customer.io. You can integrate your database directly, utilize a Customer Data Platform, or automate sending data with Zapier. These 3rd-party integration libraries can also help you get up and running.
Customer Data Platforms
Use customer data platforms to capture, shape, and send data to Customer.io, such as people, objects, and events. Customer Data Platforms can simplify data-in integrations by letting you import data from a single call and route it to all your destinations.
Request access to our new customer data platform!
Data Pipelines can simplify your data-in integrations, letting you:
- Manage your data without leaving Customer.io.
- Toggle between your workspaces and Data Pipelines within a single account.
- Integrate a growing number of Source and Destinations, including analytics and CRM tools like Mixpanel, Amplitude, Google Analytics, Salesforce, and HubSpot.
Visit our Data Pipelines docs for more info!
You can also view our integration documentation for external Customer Data Platforms here:
Reverse ETL
If you already have a database containing aggregated customer data, take advantage of our reverse ETL integrations to import data from your database on a regular interval. We support the following databases:
Data-out integrations
Data-out integrations provide ways to send information to data warehouses, Customer Data Platforms, and other applications.
You can send message metrics — events showing when messages were sent, opened, clicked, converted, etc - to Amplitude, Mixpanel, Rudderstack, and Segment.
You can take advantage of our Data Warehouse integrations to regularly send information about people, messages, and other data to your data warehouse.
You can also use our reporting webhooks to send real-time event data to your analytics platforms and other tools, if that’s the best option for your oganization.
Form integrations
You can connect forms to your workspace to automatically add people and trigger campaigns when people submit your form. Connecting forms to your workspace makes it easy to capture and respond to leads. As you add forms, you’ll map form fields to attributes, helping you capture the right information from form submittals.
We have native integrations with Jotform, Typeform, and Facebook Lead Ads. For all other integrations, you can install our forms snippet to capture form submissions.
