Data-in Overview
There are a host of ways you can send data like people, objects, and events to Customer.io. You can integrate your database directly, utilize a Customer Data Platform, or automate sending data with Zapier. These 3rd-party integration libraries can also help you get up and running.
Customer Data Platforms
Use Customer Data Platforms to capture, shape, and send data to Customer.io, such as people, objects, and events. Customer Data Platforms can simplify data-in integrations by letting you import data from a single call and route it to all your destinations.
Request access to our new Customer Data Platform!
Customer.io Data Pipelines (CDP) can simplify your data-in integrations, letting you:
- Manage your data without leaving Customer.io.
- Toggle between your workspaces and CDP within a single account.
- Integrate a growing number of Source and Destinations, including analytics and CRM tools like Mixpanel, Amplitude, Google Analytics, Salesforce, and HubSpot.
Visit our CDP docs for more info!
You can also view our integration documentation for external Customer Data Platforms here:
Reverse ETL
If you already have a database containing aggregated customer data, take advantage of our reverse ETL integrations to import data from your database on a regular interval. We support the following databases:
