Using Customer.io with Mixpanel or KISSMetrics
Do you already use Mixpanel or Kissmetrics to track behavior on your site?
Don’t worry. You can use Customer.io even if you already track events and attributes with another service.
Our recommended and supported path is to use Segment. Our friends at Segment made Analytics.js, an open-source library that is a simple, clean wrapper around your analytics services.
If you used Segment, and wanted to try Customer.io (or another service), it’s as simple as flipping a switch. Segment works great if you want to send the same data to multiple services. For example:
- Google Analytics (analytics)
- Customer.io (email automation)
- Olark (real-time chat)
Analytics.js allows you to integrate once and then it’s easy to try new services without extra work.
Segment also supports Ruby, Node.js, Python, Java and .Net.
No, probably not. We don’t focus on reporting. We use the same data as KISSmetrics and Mixpanel but rather than showing you cohort reports and funnels, we use it to help you send email and communicate better with people.
No, probably not. Many of our Customers have tried Mixpanel’s email functionality and have found it to be lacking.
They like our product better. We show you opens, clicks, and conversions from your email back to action on the site. You don’t have to instrument the email yourself. We let you send newsletters, transactional email and behavioral email in one place.
Our email functionality isn’t tacked on. It’s what we do best.