Do you already use Kissmetrics or Mixpanel to track behavior on your site? Don’t worry. You can use Customer.io even if you already track events and attributes with another service.
In general, we recommend that you use Segment to support your Customer.io email data in your behavioral analytics platform. You can use our direct Segment Source integration to connect Customer.io to your KISSMetrics or Mixpanel destination(s).
You can also use Segment’s Analytics.js, an open-source library that is a simple, clean wrapper around your analytics services.
Segment acts as a translator, sending data from sources and destinations. In our case, it helps you connect your Customer.io data to your analytics platform—and any number of other destinations.
With our Segment Source integration, you can forward your Customer.io data to:
- Google Analytics (analytics)
- Customer.io (email automation)
- Olark (real-time chat)
If your preferred data destination doesn’t already have an SDK, you can also use Segment’s Analytics.js library to send data to your destination directly from your website. Analytics.js provides a handy way to integrate once and set up new data destinations without performing extra development work later for other services that you might want to send data to.
Segment’s Analytics library also supports Ruby, Node.js, Python, Java and .Net.
No, probably not. We don’t focus on reporting. We use the same data as KISSmetrics and Mixpanel but rather than showing you cohort reports and funnels, we use it to help you send email and communicate with people.
No, probably not. Many of our Customers have tried Mixpanel’s email functionality and have found it to be lacking.
They like our product better. We show you opens, clicks, and conversions from your email back to action on the site. You don’t have to instrument the email yourself. We let you send newsletters, transactional email and behavioral email in one place.
Our email functionality isn’t tacked on. It’s what we do best.