Segment Destination
About this integration
Segment is a customer data platform (CDP) that helps you collect, clean, and forward data to destinations where you can activate it. Our destination integration lets you send data to Segment, where you can then forward it to other destinations that we might not support in Customer.io.
Getting started
Go to the Data Pipelines tab and click Connections.
Click Add New under Destinations.
Select the Segment destination.
(Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.
Configure your destination.
Source Write Key: The Write Key of a Segment source.
Endpoint: The region to send your data.
Click Enable Destination.
Actions
When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.
You may need to add actions for this destination
While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your destination. See our actions page for help setting up actions.
| Action | Default Trigger | Description |
|---|---|---|
| Send Identify |
| Send an identify call to Segment’s tracking API. This is used to tie your users to their actions and record traits about them. |
| Send Group |
| Send a group call to Segment’s tracking API. This is used to associate an individual user with a group |
| Send Screen |
| Send a screen call to Segment’s tracking API. This is used to track mobile app screen views. |
| Send Page |
| Send a page call to Segment’s tracking API. This is used to track website page views. |
| Send Track |
| Send a track call to Segment’s tracking API. This is used to record actions your users perform. |
