Friendbuy Destination

About this integration

Friendbuy is a referral marketing platform. This integration helps you capture data from your sources in Friendbuy, helping you enable referral programs. For example, you might trigger a reward for a customer when a referred person signs up for your service. With this destination, you can automate referrals from source events.

This destination supports both cloud and direct modes

Friendbuy supports cloud and direct modes. In general, we recommend that you use the cloud mode destination, so that you capture data in Customer.io and can easily debug your implementation, capture a history of events, and so on.

Getting started: cloud mode

  1. Go to the Data Pipelines tab and click Connections.

  2. Click Add New under Destinations.

  3. Select the Friendbuy destination.

  4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

  5. Configure your destination.

    1. Auth Key: Contact your Friendbuy account manager to generate your Friendbuy MAPI key and secret.

    2. Auth Secret: See Friendbuy MAPI Key.

  6. Click Enable Destination.

Cloud mode actions

When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.

You may need to add actions for this destination

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your destination. See our actions page for help setting up actions.

ActionDefault TriggerDescription
Track CustomerCreate a new customer profile or update an existing customer profile.
Track PurchaseRecord when a customer makes a purchase.
Track Sign UpRecord when a customer signs up for a service.
Track Custom EventRecord when a customer completes any custom event that you define.

Getting started: direct mode

  1. Go to the Data Pipelines tab and click Connections.

  2. Click Add New under Destinations.

  3. Select the Friendbuy destination.

  4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

  5. Configure your destination.

    1. Merchant Id: Find your Friendbuy Merchant ID by logging in to your Friendbuy account and going to Developer Center > Friendbuy Code.
  6. Click Enable Destination.

Direct mode actions

When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.

You may need to add actions for this destination

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your destination. See our actions page for help setting up actions.

ActionDefault TriggerDescription
Track Customer

type = “identify”

Create a new customer profile or update an existing customer profile.
Track Purchase

event = “Order Completed”

Record when a customer makes a purchase.
Track Sign Up

event = “Signed Up”

Record when a customer signs up for a service.
Track Page

type = “page”

Record when a customer visits a new page. Allow Friendbuy widget targeting by Page Name instead of URL.
Track Custom EventRecord when a customer completes any custom event that you define.
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