Clevertap Destination

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About this integration

CleverTap is designed to enhance customer retention and lifetime value. Sending source data to CleverTap gives you access to their AI/ML-powered insights and automation features, so you gain insights into your customers’ behaviors and deliver meaningful experiences to customers that increase engagement and overall satisfaction.

Getting started

  1. Go to the CDP tab and click Connections.

  2. Click Add New under Destinations.

  3. Select the Clevertap destination.

  4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

  5. Configure your destination.

    1. Clevertap Account Id: CleverTap Account Id. This can be found under Settings Page.

    2. Clevertap Passcode: CleverTap Passcode. This can be found under Settings Page.

    3. Clevertap Endpoint: Account regions.

    Setup your destination
    Setup your destination

  6. Click Enable Destination.


When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.

The actions for your destination
The actions for your destination

User Upload

The User Upload Action enables you to create or update user profiles in CleverTap.

User Delete

The User Delete Action enables you to remove user profiles in CleverTap.

Conversion timestamps

When setting up actions, you’ll see a Convert Timestamps setting. This converts attributes containing ISO-8601 strings (like 2023-05-18T22:58:45+00:00) to Unix timestamps (like 1684475925). We’ll only convert valid ISO-8601 date-times. If you store your timestamps in another format, we won’t convert them.

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