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6 lifecycle emails that’ll elevate your engagement game

Lifecycle emails are a powerful tool for engaging and retaining your audience. By sending targeted, personalized emails at critical points in a customer’s journey, you can keep them interested, informed, and eager to continue interacting with your brand. But, businesses often get stuck in the…

How to create a powerful lifecycle marketing strategy in 5 simple steps

Today, marketing isn’t just about conversions—it’s about relationships. And to build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy.  But what exactly is a lifecycle marketing strategy? Simply put, it’s the process of nurturing custome…

Lifecycle marketing: Driving engagement across the customer journey

Picture a typical rom-com: it starts with a meet-cute, charts a budding relationship, and ends with the happy couple strolling into the proverbial sunset. Ever wonder what happens after the credits roll? If you look at the world from a lifecycle marketing perspective, you’ve already imagined the…

The developer’s guide to custom objects

Cameron HayGlass
Data-driven, personalized messaging: it’s the cornerstone of a marketing strategy that drives engagement, conversions, and long-term value. You’re already personalizing your messages with your customer data, right? (If not, get started already!) But if you’re not leveraging your business data to…

The essential guide to DMARC policies for marketers and email developers

Mike Auldredge
Email spoofing, phishing scams, and other cybercrimes are more prevalent than ever before. That’s why email authentication has become an increasingly important aspect of email marketing and communication. The Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocol is one…

Marketing for fintech: 8 strategies to drive conversions

Striking the right balance between compliance and innovation is the foundation of fintech marketing success. Not only do US-based fintech brands need to comply with SEC regulations, but the fintech market is growing—and competition for consumer attention is expanding right along with it. A stron…

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Rachel Welt
In an era of increased mobile shopping and banking from smartphones, ZEN.COM, a global fintech company, aims to make shopping, money exchange, and daily financial management more secure by streamlining them into a single mobile app. Serving over 500,000 users, ZEN.COM has seen explosive growth i…

In-app messaging examples and best practices you won’t want to miss

There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged: in-app messaging. That’s likely one of the main reasons it was the fastest-growing channel in Customer.io in 2023. Not only did the number of brands using in-…

Advertising without cookies: How to survive the cookiepocalypse

Matt Johnson
By the end of 2024, third-party cookies will be blocked by default on all major browsers, including Chrome. That’s a victory for consumer privacy, as privacy advocates have been pressing Google to phase out third-party cookies for years. But advertising without cookies will also force brands to …

10 incredibly powerful marketing use cases for custom objects

When it comes to connecting with your customers, data unlocks the kind of personalization that drives meaningful engagement. And as a marketer, you know that better engagement equals more conversions, higher revenue, and (kudos to you!) marketing success. Enter custom objects, a powerful feat…