Zapier helps teams get more done, all without developer help. Being able to move data between different platforms is a huge time-saver, and like many teams, we simply wouldn’t function as efficiently without Zapier’s automated app workflows.
We’re pleased to announce our new integration with Zapier so you can get more done in Customer.io!
Using Zapier to connect Customer.io with other tools has become an integral part of our growth stack — and we hope it will become part of yours, too. Read on to learn about some potential use cases and helpful tips we’ve learned while using the integration ourselves.
Zapier automations, or “zaps”, are created with a trigger and at least one action. Currently, Customer.io can only serve as an action (not a trigger):
If you’re already using Customer.io, you know it’s super flexible and doesn’t force you into a restrictive data model. The use cases are varied—but here are a few you might find helpful out of the box.
Why: If you maintain a Workspace specific to marketing activities in Customer.io, and you are looking to add new leads to that Workspace.
How: Using a trigger from one of the many point solutions that connects to Zapier (Unbounce, Leadpages, Livestorm, FormKeep, Sumo, etc.), you can use email as ID to update the lead record in Customer.io.
Why: If you’re like us, you’re looking to create rinse-and-repeat-type setups that allow you to quickly get a new promotion up and running. We use Formkeep across OptinMonster, Sumo, and various forms on our Middleman and Jekyll static sites. With Zapier, you also have access to low-overhead tools for normalizing data as it comes in.
How: With FormKeep, you get a form endpoint and you prepare your form HTML in a way that suits your specific needs. Face it, we all have unique needs for data we want to pass from service to service. In Zapier, you simply select your new FormKeep form as the trigger, and start adding actions to handle normalization (Formatter action), and then add the Customer.io Add/Update Customer action.
Why: This one is pretty straightforward. If you’re migrating away from Mailchimp, or you’re maintaining a separate marketing list there, you can use Zapier to keep your subscribers and unsubscribers in sync.
How: Create a new Zap with Mailchimp trigger “New Unsubscriber”, then simply add a new Customer.io action to Create/Update Customer. Keep in mind that you’ll want to be sure to send the Customer ID if you’re sending data to your product Workspace. Otherwise, sending email as ID is usually fine for sending data to a dedicated Marketing workspace.
Pro-tip! Be sure to normalize those email addresses as they come in. Try downcasing using Zapier’s Formatter.
Why: Running Lead Ads on Facebook and looking to follow up?
How: You can set up a trigger to look for new Lead Ad submissions. Send those new leads into a dedicated marketing Workspace in Customer.io and follow up and nurture your new leads.
Pro-tip! Send Webhooks from Customer.io to Facebook to update custom audiences when a user converts (suppression), cancels (win-back), or upgrades (feature adoption).
Here are a few helpful tips to consider as you begin using the integration:
created_atas a timestamp designating when a person signed up for your app, consider using
zap_created_atas an attribute when sending customer data to Customer.io. You can create a corresponding Segment Triggered campaign in Customer.io to update
created_atattribute is blank.
Are you geeking out about this like we are? To share questions, comments, and concerns, comment below or reach out at firstname.lastname@example.org!