More Detailed and Actionable Unsubscribe Rates
A common question when someone unsubscribes from your emails is: “Which email did they unsubscribe from?”. Or “From which email did they unsubscribe?” if you want to be grammatically correct. Now unsubscribes get attributed to specific emails and campaigns so you can get a better sense of how your messages are performing, as well as segment by unsubscribe behavior. View your unsubscribe rate and count per email, campaign, newsletter, person, and over time.
unsubscribe rate in a triggered campaign’s all-time metrics
Where to find unsubscribe ratesYou’ll find the unsubscribe rate and number of people unsubscribed anywhere you see other email metrics such as opens and clicks:
- The Dashboard
- Triggered Campaigns: on the Overview page, unsubscribe metrics appear in the sections All-Time Metrics, Recent Metrics, and specific Email Metrics
- for newsletters: in the Reports section