One thing you’ll notice in V3 of Customer.io is we killed the name “Transactional campaigns”.
What we used to call Transactional email in Customer.io was an email triggered by an event. So, in V3, we’re simplifying and getting to the heart of what you’re doing. We’re renaming Transactional campaigns -> Event Triggered Campaigns.
We’ve consolidated Behavioral and Transactional in to Triggered Emails and have a unified UI. That has made it possible to share some features with Event Triggered email that were only available to “Behavioral” email before.
A common request we received was to delay a transactional email by 10 minutes or so. Delaying emails was available in Segment Triggered (Behavioral Email) and is now available for Event Triggered emails.
Add as many emails as you like. You could even spread them a minute apart like the example below (though that might annoy people!)
To make each email unique, any event data that you sent is available for every email.
Want to see which “friend request” email gets the most people to accept? Now you can run an A/B test in an Event Triggered (transactional) email.
You’ll now be able to test subject lines, content and timing for your event triggered emails too.
There’s a lot more power in V3 of Event Triggered emails and by reducing complexity, it’s easier for us to improve even further.
Have a look around Customer.io V3, but we don’t recommend making changes just yet: