Lessons from an Epic Analysis of 50 Welcome Emails

by Janet Choi

How do you create a valuable welcome email? The “Hello! Hi! Welcome!” part is clear enough, but what else should you consider?

Welcome emails aren’t just a formality but a crucial opportunity. Minutes before, your customer was excited enough about...

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When to Send Purpose-Driven Instead of Product-Driven Emails

Are you letting your true colors shine through in your emails or are you too afraid to let them show?

Businesses often fall into the trap of making their first emails product-centric and come up short on personality. They throw a bunch of features, links, and stock words at recipients without securing them to the “why” driving their product and company — and that’s an opportunity wasted.

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