What makes an effective transactional email?
This question rests on a lot of marketing managers’ minds. The correct answer can increase your open and click-through rates. In return, gaining your business more customer engagement and possibly sales.
While no right or wrong answer exists, there are a few transactional email best practices you can try. It’s up to your team to experiment and figure out the right formula for your customers.
Transactional emails represent the unsung heroes of marketing.
These messages are informative, timely, and personal—helping customers get to know your product better. They also unlock maximum engagement with your audience, generating high open and click-through rates.
It’s the boring things that matter most.
Broccoli isn’t appealing, yet it gives you that much-needed calcium and fiber.
Squats seem mundane and repetitive on leg day, but you’ll gain strength.
This principle holds true in email marketing, too.
While marketing emails are fun and sometimes flashy, it’s the overlooked transactional emails that deliver value to your lifecycle marketing.
There’s power in data.
It helps your marketing team understand your customers. No more guesswork when you have actual evidence.
But with the word data tossed around so casually, it can be confusing to grasp what everyone really means. That confusion leads to frustration, not knowing how to use data to your team’s advantage.
We believe all marketers should have the technical chops to serve their customers better. That’s why, we’re looking under the hood of event data.
Payment failure contributes to churn. And you don’t want that headache.
Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product.