We often think of email as a vehicle, transporting information from your company to customers.
That email might offer the latest product updates or a helpful consumer tip. However, email also can initiate long-term brand engagement and facilitate new sales.
With 34% of Americans checking email throughout the day, your customers are probably engaging with their email more often than they are engaging with your product.
So why not make something worth your customers' time and attention?
Customers desire better promotions. Your generic offer—that only satisfies half their needs—isn’t compelling enough.
That’s a daunting hurdle to overcome as a SaaS business. You have a diverse group of users with varying needs, from the solopreneur to the Fortune 500 enterprise.
You need a robust solution that can send customized promotional emails. Then, your tailored 15% product discounts won’t get skipped over in users’ inboxes.
Too often, companies blanket their lists with emails that treat everyone like a prospect who needs education, or someone unaware of the problems their product solves.
They send email after email, packed with great content and stories, and don’t get deals to close.
They forget that someone who’s aware of your product, its features, and how much it costs requires a different kind of messaging—they don’t need education, they need to be sold to.
Email is one of the most powerful channels of communication between companies and customers. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the top of the funnel or start of a buyer’s journey.
Super users don’t crop up overnight. Your customers first have to learn how to use your product to become experts and advocates.
As people experience the value of your product over time, they take different kinds of actions within your app. Pulkit...
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