How to Raise Retention with Data-driven Emails

by Janet Choi

The energy was high at CloudApp’s Monday morning all-hands meeting. The sales team had closed a few large deals for the media and video sharing platform that week, and the entire company gathered to review revenue numbers.

But they were surprised...

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How to Figure Out Your Aha! Moment

Have you heard of Facebook’s “7 friends in 10 days” rule?

Early on in the life of the company, the Growth team discovered that a Facebook user who added 7 friends within their first 10 days in the app was far more likely to stick around for the long...

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The Iceberg Theory of User Feedback

There’s valuable feedback about your product and your business hidden beneath the surface.

Above the water sits the easily visible feedback: metrics you’re collecting in analytics tools, NPS survey responses, customer complaints, angry Twitter rants...

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The Cost of Keeping Your Customers

Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion, hosting a webinar, and then witnessing your customer count go up feels really good. There’s that quick dopamine burst validating the effort put into your...

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How to Trigger Product Usage that Sticks

Calm app daily reminder setting Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put...

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