Retention. It’s all about saving customers who are about to churn, right?
Retention efforts start way at the beginning. From signup and onwards, healthy user retention involves proactive work—on product, marketing, analytics, and support. Email...
Email is one of the most powerful channels of communication between companies and customers. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the top of the funnel or start of a buyer’s journey.
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