Customers desire better promotions. Your generic offer—that only satisfies half their needs—isn’t compelling enough.
That’s a daunting hurdle to overcome as a SaaS business. You have a diverse group of users with varying needs, from the solopreneur to the Fortune 500 enterprise.
You need a robust solution that can send customized promotional emails. Then, your tailored 15% product discounts won’t get skipped over in users’ inboxes.
Today isn’t just any ordinary Tuesday.
With Black Friday, Small Business Saturday, and Cyber Monday kicking off the holiday shopping season, nonprofits around the world unite to mark the beginning of the charitable season. This global movement dubbed #GivingTuesday encourages individuals to donate their time, money, and talent to their favorite causes.
While charitable giving did uptick to $390 billion in 2016 (a 2.7% increase from the previous year), nonprofits still struggle to maintain fundraising engagement and drive volunteer participation to their organizations.
Similar to their for-profit counterparts, nonprofit teams thrive when they tell compelling stories to their audiences. Network for Good reports that 55% of nonprofits experienced a positive impact in fundraising because of great storytelling.
Nonprofits like Watsi and DoSomething are taking storytelling to the next level. Through personalized messaging, these organizations boost audience involvement — and we’re proud to help make that happen in Customer.io. Let’s take a look at their journeys…
Getting someone’s name wrong makes for a bad impression. That applies to email too, of course. You’ve seen emails that start like this:
Imagine this scenario in real life, face-to-face with an acquaintance: “Hey first name, so great...
Clearbit builds a brilliant and extensive suite of API products. Exciting use-case ideas abound. Just a sampling: sales reps can get a lead’s company size from a single email, marketers can enrich lead and customer data to better segment their emails...
Personalizing your emails requires personalized content — and one incredibly powerful way to do that is with Liquid, an open-source template language created by Shopify.
Liquid enables you to load and display dynamic content based on the data you...
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