Creating Promotional Emails That Actually Drive User Action

by Shayla Price

Customers desire better promotions. Your generic offer—that only satisfies half their needs—isn’t compelling enough.

That’s a daunting hurdle to overcome as a SaaS business. You have a diverse group of users with varying needs, from the solopreneur to the Fortune 500 enterprise.

You need a robust solution that can send customized promotional emails. Then, your tailored 15% product discounts won’t get skipped over in users’ inboxes.

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#GivingTuesday: How Watsi & DoSomething Influence Donors to Take Action

Today isn’t just any ordinary Tuesday.

With Black Friday, Small Business Saturday, and Cyber Monday kicking off the holiday shopping season, nonprofits around the world unite to mark the beginning of the charitable season. This global movement dubbed #GivingTuesday encourages individuals to donate their time, money, and talent to their favorite causes.

While charitable giving did uptick to $390 billion in 2016 (a 2.7% increase from the previous year), nonprofits still struggle to maintain fundraising engagement and drive volunteer participation to their organizations.

Similar to their for-profit counterparts, nonprofit teams thrive when they tell compelling stories to their audiences. Network for Good reports that 55% of nonprofits experienced a positive impact in fundraising because of great storytelling.

Nonprofits like Watsi and DoSomething are taking storytelling to the next level. Through personalized messaging, these organizations boost audience involvement — and we’re proud to help make that happen in Let’s take a look at their journeys…

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