When to Send Purpose-Driven Instead of Product-Driven Emails

by Janet Choi

Are you letting your true colors shine through in your emails or are you too afraid to let them show?

Businesses often fall into the trap of making their first emails product-centric and come up short on personality. They throw a bunch of features, links, and stock words at recipients without securing them to the “why” driving their product and company — and that’s an opportunity wasted.

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