How to Raise Retention with Data-driven Emails

The energy was high at CloudApp’s Monday morning all-hands meeting. The sales team had closed a few large deals for the media and video sharing platform that week, and the entire company gathered to review revenue numbers.

But they were surprised...

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How to Figure Out Your Aha! Moment

Have you heard of Facebook’s “7 friends in 10 days” rule?

Early on in the life of the company, the Growth team discovered that a Facebook user who added 7 friends within their first 10 days in the app was far more likely to stick around for the long...

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Lifecycle Emails Gone Awry

Every run scored in baseball is worth one point, but not all runs are the same. An earned run occurs when the hitting team scores despite the fielding team’s best effort. An unearned run, on the other hand, is the result of an error by the defense...

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How to Trigger Product Usage that Sticks

Calm app daily reminder setting Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put...

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