Email bombardment is a fact of life. That’s why you can’t send random blast emails and expect a response. Your emails get lost and buried in your customers' inboxes.
That’s where triggered lifecycle emails come in. Lifecycle email campaigns work to...
In SaaS, you look for improvement opportunities where your effort-to-value ratio is high (where effort is lower and value is higher).
Here’s a simple example set in a vacuum to help make our point. Assume your product costs $100/month, and on average...
Welcome emails are crucial. The moment after you first sign up for a service is when first impressions are made.
But what happens after your initial welcome email?
We’re all used to getting those chipper “Welcome!” emails from the services we...
Here is one of the classic SaaS growth problems: customer care and communication isn’t evenly distributed.
A high volume of self-serve customers is what allows business to scale — this is baked into the growth strategy of most SaaS companies. But...
There’s a neat arts event in my Brooklyn neighborhood one weekend every year where local artists open up their studios to the public. You get to see incredible art and talk to artists where their magic happens. This year, as I found out, there were over 300 artists participating.
Even with a handy map and directory, really, where does one begin?
At the last minute, I bought a ticket to the weekend’s final curator-led tour, and I was so glad I did. Instead of hunkering down in front of my laptop that afternoon, I met 5 incredible artists, a great curator, and a very smart grade-schooler who asked all the best questions.
What does this have to do with email? Well, it’s the challenge of action in the face of overwhelming choice.
With so much to do, it’s easy to default to nothing or too much. Most of you know that lifecycle emails can provide much-needed momentum to propel people through your various funnels. But like most endeavors worth doing, we tend to want to do “all the things.”
Too often, that means getting overwhelmed and stuck not doing much — or trying to do everything at once, not doing any one thing well, and losing steam.
We see this often at Customer.io. Getting started can be a struggle. So here’s a quick guide to getting started on planning effective lifecycle emails and getting your first 3 campaigns out the digital door.
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