Personalized emails will make your customers even happier

by Diana Potter email campaign customer personalization

Have you ever walked into your favorite store or restaurant and a member of the staff immediately recognized you? Imagine they said something like “Hey Sofia, we just got in a great hat that will go with the coat you bought last month!”

It would be a pretty surprising feeling, right?

We’re used to wandering anonymously through the world. However, if we’re offered useful information based on our likes… well that would be pretty handy.

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