Payment failure contributes to churn. And you don’t want that headache.
Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product.
Payment collection is rooted in ancient civilization. The first known handwritten document in Great Britain is an invoice that dates back to 57 AD.
Sophie Jackson, a member of the Museum of London Archaeology team, told Culture 24, “It’s essentially one merchant asking to be paid 105 denarii for goods delivered.”
And while a lot has changed in how we communicate about accounts receivable, the basic notification to inform our customers hasn’t.
Today, dunning emails strike the same balance of firmness and tact that wooden tablets did. And the stakes are just as high!
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