Email is alive and kicking, wonderfully effective and still evolving, too. Yes, the many reports of email’s woeful death have been greatly exaggerated.
In fact, email is the most effective channel for marketers in terms of return on investment. A 2015 report from the Direct Marketing Association found that email has an average ROI of around $58 for every $1 spent.
Email simply works, but it’s important to understand why in order to wield it well. Let’s take a step back to dig into why email marketing is such an essential tool for growing your business — and what that means for how to approach it:
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