In SaaS, you look for improvement opportunities where your effort-to-value ratio is high (where effort is lower and value is higher).
Here’s a simple example set in a vacuum to help make our point. Assume your product costs $100/month, and on average...
Have you heard of Facebook’s “7 friends in 10 days” rule?
Early on in the life of the company, the Growth team discovered that a Facebook user who added 7 friends within their first 10 days in the app was far more likely to stick around for the long...
Happy families are all alike; every unhappy family is unhappy in its own way.
That’s the first line of Leo Tolstoy’s novel Anna Karenina, but it’s also the basis of an influential concept that’s come to be known to mathematicians and startup entrepreneurs...
Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag?
If you’ve been a long-time Facebook user, you might’ve felt the buzz from Meenal Balar’s work firsthand. Meenal was a growth manager at Facebook from 2009 to 2014 during the company’s stage of massive global growth — and her job was to get everyone, everywhere using Facebook every day.
While email and mobile push notifications were foundational to Facebook’s engagement, Meenal’s team quickly learned that the deluge of social activity triggered notifications that had worked so well early on started to wear off. And when notifications don’t seem helpful, impactful, or delightful, they feel spammy, leading to opt-outs, unsubscribes, and even the dreaded churn.
- Page 1 of 1