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What is customer retention?

Colin Nederkoorn
Customer retention is a key to success for just about any business, and the best organizations are constantly looking for ways to keep their customers coming back. Robert Scoble The definition Customer retention is anything a business does to get people to continue paying them. A close relative …

User retention emails – 3 examples that keep customers coming

At Customer.io, we think of user retention emails as the emails that get automatically triggered when a user doesn’t do something. For example, sending an email encouraging the user to upgrade if they haven’t upgraded their account. Or an email with a reminder a day later to complete check out wh…