Most efforts at user retention are post-cancellation. What if you could know someone was going to cancel before they did? For subscription services, it’s pretty easy to identify who is about to cancel. Look at their usage data. Let’s look at a simple example: A user signed up 2 months ago and is …

Here’s a trick question for you: “What’s the cheapest way to get a new user?” If right now you’re thinking about the price differentials between Facebook Ads and Google Ads, you’re doing it wrong. The cheapest way to get a new user is to fix that giant gaping hole in your bathtub that leaks users…

Customer retention is a key to success for just about any business, and the best organizations are constantly looking for ways to keep their customers coming back. Robert Scoble The definition Customer retention is anything a business does to get people to continue paying them. A close relative …

At Customer.io, we think of user retention emails as the emails that get automatically triggered when a user doesn’t do something. For example, sending an email encouraging the user to upgrade if they haven’t upgraded their account. Or an email with a reminder a day later to complete check out wh…