I want to show you a neat little email you could start sending today. You could call it the “surprise personal email”. It usually comes from someone high-up in an organization. Someone you wouldn’t expect to take the time to email you. To see this email in action, you could sign up for a trial at…

What are your rules of thumb for writing emails? Do you have any? Or do you just write stream of consciousness every time? Over time, I’ve come up with about 57 rules of thumb that I follow. But I want share just 5 really important rules of thumb with you today. 1. Write like you speak It took m…

I’ve been anxiously waiting for today to share our results from last week with you. tldr; When you write an article, sending the full content by email with a link to the blog post is a great experience for your reader (and might be best for you too). What we’ve learned so far If you just signed u…

After last week’s article: “Should you write blog posts or email newsletters?”, you might be wondering what happened with the experiment. As a refresher… Newsletters and Blog Posts both have strengths: Newsletters are awesome because you can push new articles to your readers who want to hear fro…

Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business? Benefits of writing a newsletter? The #1 reason to write a newsletter is to strengthen your relationship with an existing …

A prospective customer gave us a cool use case yesterday. They said: Every new customer has their own support rep. How can I send emails through Customer.io so people receive them from their support rep? This company is doing customer support the way we’d love to see all businesses do customer…

This is a guest post from Patrick McKenzie (@patio11). Patrick is the founder of Kalzumeus software. Patrick has several successful SaaS businesses and has recently been making fistfulls of money for his consulting clients by helping them implement lifecycle emails. Take it away Patrick. No star…

Doing business with a new company is a two sided proposition and you should be aware of the risks and rewards. On the plus side, you’ll probably get a personal reply from me, the CEO if you write me an email. We’re building a product to serve you and your needs will have a higher influence over w…

How much time do you spend improving the copy in your transactional emails from your company? My guess is not much… You know which emails are transactional, right? Receipts, Password Resets, Signup Confirmation Emails. You’ve probably got a spreadsheet somewhere in your company that lists every o…

Hi from Portland, Oregon! I’m attending XOXO Festival this week. Over the weekend a story blew up about an email response from the CEO of Paypal. Andy MacMillan (one of the organizers of XOXO) had GBP £40,000 being withheld by Paypal, and try as he might, he couldn’t get it back. So he asked the …