It seems as though google recently made a change to how Gmail / Google Apps handles forwarded emails. A forwarded email (even within your own domain) can cause a “soft fail” in the SPF records and cause Gmail to add a warning to the email. We’ve seen this issue frequently since March 29th, the da…

We released three updates to Customer.io recently that give you better visibility into your stats and more control over the emails you send through Customer.io. Here’s what they are: Understand your data with clearer charts & stats Have more control over Environments Be more specific with yo…

Writing great email copy ain’t worth jack if your emails don’t make it to the inbox. Here’s a quick run down of the critical things you need to improve and track your email deliverability. I learned a lot from reading boring technical articles online and from speaking to Ev Kontsevoy of Mailgun w…

We made it through the first year folks! April 1st, 2012 John and I started full-time on Customer.io. In January 2012 we set a goal: Have 5 people paying us $10 per month by April 1st, 2012. And when we hit that number, so began our journey on the Long Slow SaaS Ramp of Death. If you haven’t seen…

You’re done writing the copy for your latest marketing email in Microsoft Word or a Google Doc. Your boss has reviewed it, and you’re getting ready to send. From one WYSIWYG editor to another WYSIWYG editor. Something about your email now looks a little funky, but you go ahead and send a test to …

Imagine presenting your company on stage between someone who launches satellites in to space, and someone who has a device on their head that reads your brain waves. Yesterday, Customer.io was 1 of 3 companies from the “Demo Pit” to present on stage at the Launch Festival. There are 195 fantastic…

Last night there was a packed room at the class “How to write emails people will read” at General Assembly. We went way over time deep in conversation about email. They eventually kicked us to the curb to continue the conversation. It still blows my mind when people introduce themselves and say t…

Every time you write an email to your customer, it’s an opportunity for you to get feedback and strengthen that relationship. But as your business starts to scale, how do you handle the volume of reponses? You might be tempted to switch your email address to “noreply”. Please don’t do it. Sending…

One of the great things when you get a big group of people in a room (virtual or otherwise), is a great sounding board for ideas. Last weekend, I put on the “Email Bootcamp for Startups” along with Patrick McKenzie @patio11 and Joanna Wiebe @copyhackers. It was an intense 2 day virtual bootcamp w…

Did you start sending a surprise personal email like the ones I mentioned a few weeks ago? I did! I’m excited to share my results with you. I ended up tweaking both the first email someone gets and the surprise personal email they’ll get later. First, send a welcome email When people sign up for …