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Spam complaint rates

Colin Nederkoorn
Today we’re going to talk about the dirty stuff — spam reports. The data I’m going to share with you is aggregate stats across Customer.io senders. After reading through this, you should know: Are you better than our average sender in spam reports? Are you worse? If you’re better, send us some hu…

Influence

I recently chatted with Marc-André Cournoyer, an expert in conversion copywriting. Marc is the author and creator of “How to create your own programming language”, an online course that… you guessed it… teaches people how to create their own programming language. I realized very quickly that …

3 ideas you should steal from BaconBizConf

Colin Nederkoorn
– Were these ideas already obvious to you? Did you learn something new? Let me know if you have anything to add in the comments. Happy emailing, Colin P.S. As a bonus, I love to share lifecycle email success stories. Thomas Fuchs from Freckle – time tracking for freelancers and small teams gave a…

Take lots of small risks

Everyone has a ‘risk muscle.’ You keep it in shape by trying new things. If you don’t, it atrophies. Make a point of using it at least once a day. Roger von Oech A few weeks ago I got a plea for help by email. It read something like this: “My job is on the line if you don’t fill out this survey”…

Converting people in a lifecycle email course

Colin Nederkoorn
In this 3-part series, you learned: 1/3 – How to plan for your lifecycle course 2/3 – How you can make landing pages and welcome emails Now let’s look at asking for the sale. Your lifecycle email course is going to be all for nothing if you don’t ask for the sale. You could read the word sale a…

How you can make landing pages and welcome emails for email courses

Last week you learned how to plan for your lifecycle email course. This week we’ll go into depth on the first email that you send. We’ll also look at how to keep interest high from email to email. We won’t be talking much about landing pages Since this is about email copy, we won’t be covering la…

Write great lifecycle emails

A lot of you have told me you want to learn how to do a lifecycle email series / drip email series. That’s not surprising considering that creating a lifecycle course can be one of the most impactful things to your bottom line that you can do. X-Plane gets dramatic results with their lifecycle em…

Bringing humanity back to customer support

The businesses that we love and aspire to be get the details right. By now you’re probably encouraging people to reply to your emails. What do you do when they write to you? You don’t want to ignore those emails. That’s the worst possible response. As your company grows, those email conversations…

Get 7 subject line ideas in 2 minutes — even if you’re not creative

You might already know a favorite place to get subject line ideas if you’ve attended one of my classes. Next time you’re flying within the US, pull out the SkyMall and read the teasers for the ridiculous things they sell. You might see some barely believable claims. Some very specific itches that…

This Message Could Be a Scam (Gmail / Google Apps)

It seems as though google recently made a change to how Gmail / Google Apps handles forwarded emails. A forwarded email (even within your own domain) can cause a “soft fail” in the SPF records and cause Gmail to add a warning to the email. We’ve seen this issue frequently since March 29th, the da…
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