The frugal writer’s guide to making content work twice as hard
Here’s a secret for you. You don’t just get one shot when you write an article. Your idea has the potential to extend far beyond that initial post.
When I first joined Customer.io, I struggled with how I’d come up with original content for every blog post, email education course, and presentatio…
How to send SaaS onboarding emails without being a nag
Most people write their onboarding emails all wrong. The key to onboarding new people in your SaaS app isn’t to nag them in to submission. In this article, you’ll learn going how to write onboarding emails that provide value and that people will appreciate receiving. We’re going to show you how t…
How to write emails people actually want to read
Even if you’re a good writer, writing great emails isn’t easy. It’s difficult to figure out the perfect subject line, or how to make your emails so compelling you can’t help but stop and read them. But that’s what we have to do each week.
I’m sure many of you reading this are like me:
You want …
Using color in your emails – what you need to know
Color adds visual intrigue and brings a new dimension to your emails beyond black and white text. It can also help you better direct your readers’ attention to important messages, buttons, or calls to action. After you’ve made sure your email is optimized for mobile and web, looks great, and has…
Clarifying our privacy policy
A prospective customer had some questions about how we handle your end-user PII (the data about the people who use your app or site). Our privacy policy wasn’t as clear as it could have been.
We want to try and convey:
Your data is your data. You’re just storing it in Customer.io so we can use…
Why the worst day of the week is the best day to send emails
We often get asked what the best days and times are for sending emails. When it comes down to it, it’s going to depend on your audience. But how do you decide where to begin your tests? Plenty of people have done studies and offer their opinions, but sifting through them takes time. We’ve boiled …
Beat big businesses by owning your small size
Most companies begin with just a few people – and being a small company is sometimes perceived as a negative. But being small can actually be great for your business. In fact, it can give you a unique advantage over large clumsy competitors who often lose sight of how what they do impacts their c…
Fairer Pricing
Fairer Pricing
February 19, 2014
We recently rolled out updated pricing plans for customer.io.
Transparent prices for 1 to > 40 million people
Our publicly listed prices used to end at 300,000 people stored in our system. Our scale now has a path all the way to 40 million. These are our best p…
Our on-boarding is terrible, and why yours should be too
We’ve had the same experience when you sign up for customer.io for about a year. Frankly, it sucks.
See that last step? We dump you in to the application with a few example campaigns and a link to “Send us data”. Good luck with that!
Why is our really bad on-boarding interesting?
It’s interestin…
How psychology can help your emails make a better first impression
It takes about 100 milliseconds for you to form an impression of someone. Your customers are forming impressions of your emails just as quickly. In a split second, they’ll decide whether to open and read your message or send it to the trash. Luckily, psychology has a great deal to teach us about…