Ideas you should steal from last weekend’s bootcamp

One of the great things when you get a big group of people in a room (virtual or otherwise), is a great sounding board for ideas. Last weekend, I put on the “Email Bootcamp for Startups” along with Patrick McKenzie @patio11 and Joanna Wiebe @copyhackers. It was an intense 2 day virtual bootcamp w…

Results for the Surprise Personal Email

Did you start sending a surprise personal email like the ones I mentioned a few weeks ago? I did! I’m excited to share my results with you. I ended up tweaking both the first email someone gets and the surprise personal email they’ll get later. First, send a welcome email When people sign up for …

3 Simple Rules for How to Email Users About a Bug or Outage

Screwing up gave us the opportunity to write an apology email to our customers. Our screw up affected just a fraction of our customers. But each of them received a personal apology. Over the weekend I was reflecting on how we handled the situation and learned that Subway was caught selling “Footl…

The two most important lines in your email are…

…the subject line and the first line of the email. Like peanut butter and jelly, your subject line and first line belong together. And if you pair them well they can work wonders for your open rates. First, let’s look at a bad subject line + first line You’ve probably seen what a bad first line l…

How are you different?

You’ve been asked the question your entire life: How are you different? Before you got in to college, each college asked you cleverly worded essay questions. They wanted to know “How are you different?”. Each college compared you against all the other applicants. Some of those other folks didn’t …

You’ll do great things with email this year:

What will you have accomplished when we sit here together next year? Will you be proud of the work you’ve done? Will you be proud of the help you’ve given? If I asked you on January 2nd, 2012 what you would accomplish in 2012, would you be able to tell me? I certainly couldn’t. In 2012, I was hon…

The Surprise Personal Email

I want to show you a neat little email you could start sending today. You could call it the “surprise personal email”. It usually comes from someone high-up in an organization. Someone you wouldn’t expect to take the time to email you. To see this email in action, you could sign up for a trial at…

Rules of thumb for writing emails

What are your rules of thumb for writing emails? Do you have any? Or do you just write stream of consciousness every time? Over time, I’ve come up with about 57 rules of thumb that I follow. But I want share just 5 really important rules of thumb with you today. 1. Write like you speak It took m…

Put your readers first to win at content marketing

I’ve been anxiously waiting for today to share our results from last week with you. tldr; When you write an article, sending the full content by email with a link to the blog post is a great experience for your reader (and might be best for you too). What we’ve learned so far If you just signed u…

Results are in: Teaser emails + blog posts. Are they worth doing?

After last week’s article: “Should you write blog posts or email newsletters?”, you might be wondering what happened with the experiment. As a refresher… Newsletters and Blog Posts both have strengths: Newsletters are awesome because you can push new articles to your readers who want to hear fro…
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