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Break it down

Breaking things down helps you deliver better results. This lesson repeats itself almost everywhere people are thinking about how to do things better. Common productivity advice is to break a complex task down in to simpler steps. When you list things out in your to-do list it is much easier to f…

View this email in your browser links now available

One of the reasons people love Customer.io is that unlike typical mail providers, we archive the unique content of every email your business sends… forever. We already had this content stored, so it wasn’t too hard for us to make it possible for the recipient to access it with a special token. …

Visual update to V3

Jon Quach
You’ve been using V3 of the app in beta for a month or so now and have been receiving fantastic feedback from all of you. One of the most requested changes was to reduce white space in the layout to allow for more info and data to be visible on the screen. You asked for it. We listened. Last week…

Concierge onboarding doubled our conversion rate to paid in July

… well, just about doubled. We’ve been running our concierge onboarding test for just under 400 observations (200 A and 200 B). Here are the numbers for our concierge onboarding funnel 192 emails sent 21 replies (10.9% reply rate) 14 “concierge calls” (7.2% call rate) 8 conversions to paid (…

Update to viewing people

We released an update to how you view people in Customer.io. Changing the name from Customers -> People We renamed this section from “Customers -> Profiles” to “People”. I’ve never liked the term “Users” and we realize not everyone is a paying “Customer”, but everyone is a person. It’ll be up to …

Curiosity makes you a better marketer

One of the most important traits to have as an email marketer (or as a marketer in general) is curiosity. Curiosity leads you to ask questions like: What if we send the email from Barack Obama with the subject line ‘Hey’? What if we put some quotes on a newsletter signup page, will that increase…

What’s your conversion rate from trial to paid?

Do you know how many of the people who start a free trial end up paying you real money? Customer.io has improved from a bad conversion rate to a slightly less bad conversion rate. Here it is reported from our internal dashboard: We currently convert at 3% from sign up to paid. For every 100 si…

Next version of Customer.io in Public Beta

We released the next version of Customer.io (V3) in to public beta yesterday. All existing and new accounts have access to this version at fly.customer.io. Here’s a screenshot of the dashboard in the new app: What’s different? We renamed some features: “Behavioral” and “Transactional” email are…

What we learned by abandoning the shackles of an office to become a remote company

In December 2013, all full time employees at Customer.io were in the same office in New York City. Late last year we tried a 2 month experiment with remote working and had great results. This gave us the confidence to decide at the end of 2013 to make it ok for people to be distributed. We made …

Campaign Filtering

Holy email campaigns, Batman! Customer.io just released really fast campaign filtering. Finding your campaigns gets a bit easier in V3. now showing 20 per page AND you can type in the name of a campaign to quickly filter, or sort by things like the number of emails sent, when it was created or w…