A/B testing isn’t just for email anymore. Say hello to multi-channel A/B tests: all of our email testing capabilities now extend to your push notifications and SMS messages as well!
We’ve added a lot, but changed very little in terms of the user interface you already know (if you’re familiar with Customer.io’s A/B testing). The same way you’d add an A/B test for an email, you can now do for Push and SMS messages—with the click of a button.
This applies to Customer.io Push, Urban Airship Push, and Twilio SMS. For Push, you can also choose which platform your entire test sends to—Android, iOS, or both!
Then, you can check in on your A/B tests’ performance—as you always do—in the A/B Tests tab of your campaigns:
Help us improve A/B testing! Here are a few questions you can help us answer: