mParticle users rejoice! Before, Customer.io’s mParticle integration only allowed Customer.io to receive data from mParticle. Now, Customer.io can be set up to send your customer and messaging data back to mParticle as a feed, unifying your data all in one place.
In just a few clicks, you can configure Customer.io to start sending event data back to mParticle. Here’s what you’ll see returned in the feed:
You can find the full list of events and event attributes here.
We’ve made it super simple to set up the mParticle feed inside of Customer.io. Simply navigate to the integrations tab in the app, search for “mParticle”, click on the “mParticle Source” tile, enter your server key and secret key, then click “Connect mParticle”. That’s it!
For more details, check out the setup guide and documentation: Integrating with mParticle.
By integrating mParticle and Customer.io to send data in both directions, you’ll have a more complete and detailed picture of how your users are responding to your business and messaging strategy in real-time across multiple touchpoints.
If you’re looking to expand your actionable data without adding additional tools (or involving engineers), enable Customer.io as a feed to mParticle and start improving your user communications today.
Have questions or want to share how you’re using Customer.io as a Source or Destination? Send us an email at firstname.lastname@example.org!