Cinco de Mayo fell on a Taco Tuesday this year, and we were pretty excited about it. Do you know what else has us jumping up and down? The ability to view segment membership counts over time. Read on to learn what other new features we shipped in May.
Segment Membership Metrics
We now track the number of people who have been in your segments over time. This lets you understand the performance of anything you create a segment for! For example, you can see a chart of the number of recently engaged customers, people who received a certain message, or how many have unsubscribed.
You’ll find these metrics on the “People” tab for any of your segments, including a daily and weekly breakdown of how many people entered or left. For any segment that you’d like to keep a particularly close eye on, select it from the dropdown on your Workspace Dashboard so it will be the first thing you see every time you log in.
Stop, Restart, and Archive Campaigns
We’ve introduced a new set of tools for managing the lifecycle of your campaigns. Use these when you need to wind down a current campaign or to archive campaigns you’re no longer using.
You’ll find these controls in Campaign Actions dropdown on your Campaign overview page. For more details, check out the docs.
We’ve begun an early beta test for a new feature we’re super excited about. It’s called “Collections” and it lets you store data sets that can be queried in campaign workflows for use in your messages. Interested in trying it out? Drop us a note at email@example.com and let us know!