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I recently chatted with Marc-André Cournoyer, an expert in conversion copywriting. Marc is the author and creator of “How to create your own programming language“, an online course that… you guessed it… teaches people how to create their own programming language.

I realized very quickly that Marc knows secrets about copywriting that we could all learn from.

So I asked Marc:

What’s the book that taught you the most about copywriting?

This is what Marc recommended:


In Influence, the author Robert Cialdini talks about the 6 key principles of influence:

  • Reciprocity
  • Commitment and Consistency
  • Social Proof
  • Authority
  • Liking
  • Scarcity

Let’s try another crazy experiment. This time, it’s a mini book club.

We will read through the book together

There are 7 chapters in the book. Let’s read through the book together at a pace of 2 chapters per week. That’s about 100 pages a week.

Reading Schedule

June 19th – Review Chapter 1 & 2
June 26th – Review Chapter 3 & 4
July 3rd – Review Chapter 5 & 6
July 10th – Review Chapter 7 & wrap up

We’ll discuss it on

You’ll find a thread on to discuss the book.

Want to learn and talk about Influence? What about getting ideas from other readers of the book? Buy the book and join in the experiment!

Don’t want to read a book?

At the end of the 4 weeks, you’ll see a write up and summary of the biggest takeaways from the book that you all discussed crediting everyone in the discussion. The biggest value will be gained by the people reading and discussing, but I wouldn’t want the rest of you to miss out.

Oh yeah, and don’t forget to pick up a copy of the book at your library or on Amazon!

Happy Emailing,